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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers

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Organization of Intelligence: Know your market as well as you know yourself
Economy of Force: Assess accurately where you employ your resources
Simplicity: Even the simplest plans are difficult to execute
Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2X6.3 GER s

Penerbit

New York : Mc Graw Hiil., 2004

Deskripsi Fisik

xi, 244 hlm.; 23 cm

Bahasa

English

ISBN/ISSN

0-07-142731-7

Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Gerald A. Michaelson

Versi lain/terkait

Lampiran Berkas

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