Gaya APA

Michaelson, G, A., Michaelson, S, W. (2004). Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers . New York: Mc Graw Hiil.

Gaya MLA

Michaelson, Gerald, A.., Michaelson, Steven, W.. "Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers". New York: Mc Graw Hiil, 2004. Text.